Nightlife

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Compared to Western drinking habits, Koreans have adopted slightly different ways to enjoy their night out. Sure, you can find Western style bars easily, but going to a Korean style bar can be an interesting experience. Hofs (originally German, but 호프 hopeu in Korean) are just normal beer places, which serve beer and side dishes. Customers are supposed to order some side dish to go along their drinks at most drinking establishments in Korea. Recently, due to growing competition, many hofs have started to install various gadgets for entertainment.

Booking clubs are the Korean version of night clubs. What makes them interesting is the "booking" part of the name. It's basically a way to meet new people of the opposite sex by introduction of the waiters (who usually bring women to visit tables of men, but increasingly vice-versa). Booking clubs are slightly more expensive than normal bars and hofs, but can be extremely fun. These can be different from American-style clubs, in that in addition to a cover charge, you are pretty much expected to order booze and side dishes (which can be quite pricey in W200,000-W500,000 range and up). But other than that, the dancing and atmosphere is about the same.

One of the customary things to do at a booking club is to "dress-up" your table or booth by purchasing expensive liquors and fruit plates, which signals your 'status' to the other patrons of the club (especially your gender of interest). Scotch whisky is especially marked up a great deal in Korea, so don't be surprised to pay very high prices for that innocuous bottle of Johnnie Walker. On the other hand, it is a better value overall to buy a bottle of liquor or a "liquor set" than to purchase drinks individually.

On the other end of the spectrum, many locals go out to drink and eat with their friends at the many Korean grillhouses found throughout the city. It is not uncommon for people to consume several bottles of soju (see below) each, and mixing beer and hard liquor is encouraged. Group bonding over liquor and food is a cultural feature across South Korea.

For those who love singing as well as drinking, karaoke is popular and therefore widely available in South Korea, where it's called noraebang (노래방). In addition to Korean songs, larger establishments may include some Chinese, Japanese and English songs.

See Also

Drink

Etiquette

Soju

Rice wine

Ginseng wine

Beer

Tea and coffee

Other drinks

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